Users will soon have a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their streams. This initiative comes as the service revealed that it presently contains over 1 thousand million AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a widespread launch. This advancement aligns with a rise in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the most rapidly expanding content creators on a popular video site only show AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for substandard, factory-style content that is typically illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content created using AI tools, from computer-generated images to informative clips, and we want to offer the community the power to increase or decrease of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The service shared that there are currently 1.3bn videos on its service labeled as artificially created. Collectively, more than 100 mn media items are uploaded to the service daily, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be capable of reduce or increase the amount of AI content they watch by accessing the content preference feature in the application and selecting the AI content topic. Additional categories that currently be adjusted under the tool encompass news, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s rules require creators to label “realistic” AI-made content, and it prohibits malicious fake videos of public figures or critical incidents. Any authentic-looking artificial content that is not labeled can be removed under its terms of service.
In addition, the app will from now on add an “AI-made” watermark to content made using its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This action is designed to help prevent users from trying to bypass the tagging system.
Responsible AI Funding
TikTok is also introducing a two million dollar AI literacy fund for professionals and institutions to develop informative material about ethical AI use. This project will support educational bodies dedicated to training coding and technology.
Content Safety Approach
TikTok has justified its content review process, following controversy over proposals to cut jobs for a large number of content moderators in Britain. The company is expected to reduce a significant number of roles in its content moderation department in the UK capital, with labor groups and digital protection specialists voicing alarm that staff are being displaced by AI moderation.
A trust and safety lead stated that staff-based oversight would still have a role, but AI can safeguard staff by filtering out the most graphic content prior to it gets reviewed by humans. The company reported a 76% decrease in explicit and harmful content seen by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as rapidly, which is where a lot of the machine support is really helping us work at speed.”
